Logistics management assignment Essay Example | Topics and Well Written Essays - 2500 words

Logistics management assignment - Essay Example The fruit juices remained a regional delicacy and were served at costlier establishments or meant for special occasions. During the second half of the twentieth century interest in fruit juices revived mainly due to factors that they too became available in better packaging, competitively priced, a far greater variety for all tastes and above all was considered healthier especially by people engaged in sports. Diet consciousness grew among the general population and the youth among them considered this as an essential supplement for nutrients they needed for energy needs of the fast pace of life and the rigours of exercise. The one factor that packaged fruit juices lagged behind in was its relatively smaller shelf life. Further this was what is known as the Ambient variety that could be stored, displayed and sold off the ordinary shelf. In such conditions the taste would normally change over a period of time as it was exposed to vagaries of weather and temperature. To overcome this factor the concept of Chilled Juices was introduced. This involved different production and packaging techniques that added to the shelf life as well as preserved the taste of the product for a much longer time. Although this did not yet match the longer shelf life of the cola’s, yet it was a vast improvement and an inducement for its sale. The worldwide popularity of the cola’s and similarly packaged carbonated drinks was not just the low price and the packaging; it was the easy availability of the product almost any where in the world. Since cola’s were mass produced and mass consumed it was possible to set up plants across the globe to make them available closer to their respective markets. The main ingredients were the cola concentrates that could be mass produced at the mother plant and shipped across to subsidiaries to be converted into the carbonated drinks. The logistics over smaller area around each plant was possible through local transportation. The trucks